Branding Greencastle

Wednesday, May 30, 2007

The folks in Greencastle, IN have produced a clear and understandable analysis of their brand positioning: "The best college town in the Midwest."

Greencastle has done a very good job promoting the process of brand development and making it clear and accessible.

Download "A Marketing & Development Model for Greencastle, Indiana" and see for yourself.

posted by Ed Morrison |

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