Monday, August 13, 2007
Fort Collins, CO has launched a new branding campaign. They are using the same consulting firm that got into hot water in Longview, TX. (If you recall, the firm developed the phrase "East Texas, Pure and Simple," which was launched in March. It was discarded less than one month later after city officials learned that two other U.S. cities were using the same "pure and simple" tagline, including Crested Butte, Colo., which has the slogan trademarked.)
Hopefully, Fort Collins will have a better outcome. Read more.
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Branding Fort Collins
