Talent magnet strategies

Sunday, September 22, 2002

EDPros are going to start to hear more about "talent magnet strategies". This idea has been developed and promoted by Richard Florida at Carnegie Mellon University. He summarizes his thinking in his book, The Rise of the Creative Class.

Memphis is one of the first communities to sieze on this approach as an economic development strategy. You can download their "talent magnet" report. Go Memphis business leaders surveyed by the Chamber overwhelmingly support this approach.

Florida is pushing this notion as well through his own web site. There, you can see how metro areas rank. Go

Effective EDPros need both to think comprehensively and to act incrementally. Florida is a good comprehensive thinker, but he does not provide enough practical hooks yet to guide us in acting incrementally. (Hopefully, these will follow in his subsequent work.) Instead, he relies on simplistic formulas. He tells communities that they need three "T's": technology, talent and tolerance. OK. What's next?

posted by Ed Morrison |

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