Tuesday, October 15, 2002
Auckland is conducting an investment promotion program around the America's Cup. It provides a good case study of how EDPros use event marketing (tourism) to build a stronger regional brand. New Zealand is aggressively moving ahead with an innovation-led economic development strategy.
The City of Auckland is following the national government to promote New Zealand as a center fo innovation. Auckland has created the brand of Innovation Harbour to anchor their investment attraction efforts around the America's Cup 2002/2003. The program includes publishing a "fact book" that clearly outlines the value proposition for Auckland. This step -- preparing a marketing fact book that serves as the foundation for the brand -- is often missed in many U.S. ED organizations. Learn more. Go
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Auckland uses the America's Cup to promote ED
