Distinguishing between tactical and strategic targeting
Thursday, October 31, 2002
EDPros can make a helpful distinction between "tactical targeting" and "strategic targeting". Tactical targeting involves taking advantage of your current assets and marketing them aggressively. Strategtic targeting focuses on areas of your economy where you are not currently strong, but where you could be.
Today's papers include good examples of each. Baltimore's mayor is aggressively marketing his city's current attractions and is showing some success with his tactical marketing program. Read more. Go
In New Haven, a project that started twenty years ago shows the results of strategic targeting. New Haven has built its relationship with Yale into a promising technology park. By building close relationships with Yale, New Haven's economic development program is reaping the benefits of strategic targeting. Read more. Go
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Distinguishing between tactical and strategic targeting
