Entreprise Florida promotes Florida as "Innovation Hub"
Wednesday, October 16, 2002
This week, Enterprise Florida is launching a new $1.45 million campaign to promote Florida as the "Innovation Hub of the Americas." $1 million comes fromthe state legislature, the rest from Enterprise Florida's local partners. The campaign dwarfs past budgets, which have ranged from $250,000 to $450,000 a year.
Much of the money budgeted for the campaign will be spent on advertising, while the rest of the budget includes public relations, special events and direct mail. There will be regional buys in AOL-Time Warner magazines such as Fast Company and Fortune. In the United Kingdom there will be ads placed in The Economist and tech executives will see the campaign in Red Herring. The initial six ads focus on technology developments in Florida and stress proximity to Latin America.
Marketing oriented EDPros can read more details. Learn more. Go
The key to success will be whether Florida has done its research to establish a clear value proposition for its message. Compare the example of Auckland.
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Entreprise Florida promotes Florida as "Innovation Hub"
