The shifting economics of call centers

Wednesday, October 30, 2002

Here's some new insight into the globalization of the call center industry.

A Florida-based call center company has announced plans for opening a 500-seat call center in India's Gujarat province and a minimum 500-seat data-entry center in Ghana early next year, each with a local partner from that nation. The Ghana operation could grow to as many as 2,500 workstations within two years. Here's what company executives say:

"Because of advances of telecommunications, it now becomes possible for calls to be handled in India, Africa and almost any place in the world...And when you factor in the dramatically lower cost of labor, service can be delivered at roughly half the price of what calls can be typically handled in the United States.

"American call centers are going to have to modify their course of action, if they are going to survive in the long-term...We have to evolve from high-school graduates doing basic work to college graduates and Ph.D.s handling specialized work.

"It's not just because of our labor costs but also technology. Voice recognition technology will put lots of people out of jobs in the future. We have to become a knowledge-based industry, offering employees with advanced degrees who can do work that machines can't do."

To operate a work-station in the United States costs about $26 to $30 an hour, including salary and benefits, rent, administration and other expenses. Operating costs run maybe $12 an hour for the same workstation in India. Some U.S. call-centers are trying to keep business from moving overseas by cutting outbound-call rates as low as $19 an hour from the United States, but that means almost no profit.

Expansion overseas can be a wiser and more stable option for U.S. call-centers long-term. Read more.

posted by Ed Morrison |

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