Use public relations to publicize your retention program
Monday, October 14, 2002
EDPros in St. Louis have used effective public relations to publicize their expansion and retention efforts for small manufacturers. Reading the article will give you some ideas on how to "pitch" a similar story to your local press. Notice at the end of the story a list of available resources.
Who is likely to read this story? First, small manufacturers, exactly the target you are trying to reach. These articles can also go a long way to building political support with an ED board or local politicians. Often, it is hard to build public support for retention and expansion programs. This story shows how to do it. Read the story. Go
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Use public relations to publicize your retention program
