Monday, November 04, 2002
Branding has always been around. But only in the last twenty years has branding become the dominant concept in marketing. And it's only been in the last five years that EDPros have seriously moved to reshape their regions around a brand.
Branding matters a lot, and I've seen what it can do. I was involved in the successful branding initiative in Oklahoma City with the "better living, better life" campaign. This initiative has turned around perceptions of Oklahoma City, both inside and out.
Perhaps no region faces a more complex and tricky branding challenge than Pittsburgh. An excellent article in the local paper outlines the pressures. Our good friend, Ronnie Bryant, head of the Pittsburgh Regional Alliance, is walking a tight rope. If you are interested in marketing, spend a few minutes and read more. Go
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Crafting a brand for Pittsburgh
