EDPros need to know how to present complex information

Saturday, November 02, 2002

Every once in a while, I come a cross an ED report that does an excellent job presenting information. This is not a trivial challenge. Most ED information is complex, and people do not have time to read.

EDPros need to explore different approaches to presenting complex information. A good rule of thumb: any report that people cannot read in an evening after dinner will not be read.

If you are interested in this issue, take some time to review a recent report on the Baltimore regional economy. In a few short pages, the authors outline a compelling picture of the region. Strong graphics make the report easily accessible.
Download a copy.

EDPros interested in this topic can learn more. If you are interested in good web design principles, look at the Web Style Guide. If you want to know how to present information cleanly, read the books by Gene Zelanzny, former Director of Visual Communications at McKinsey. Go.

If you are really into exploring the design prionciples of complex information, Edward Tufte is the leader in this field, and you can get his books from his web site.

posted by Ed Morrison |

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