Idaho gets exposure for its innovation economy

Saturday, November 30, 2002

The latest issue of U.S. News and World Report includes an article on Idaho's successful shift from a natural rsource to an emergin innovation economy. Read the article. Go

EDPros in Idaho are understandably elated at the coverage. Go

The rest of us can learn from the connection that Pocatello has been able to draw among brainpower, innovation networks and a quality place. These are core elements of an innovation economy.

The article also points to the emerging importance of public relations -- not advertising -- as a marketing tool.

posted by Ed Morrison |

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