Monday, April 14, 2003
Pittsburgh launched its new marketing toolkit today. Read the background.
This is the most extensive regional branding program I've come across in the U.S. Australia and some Europeran countries (like Scotland) are far ahead of us in developing economic development brands.
You can learn more from the Pittsburgh branding web site.
Particularly interesting is the background on "location branding". For example, this page explores the question, "What are the unique challenges of 'location branding'?"
It also advises, "When thinking about branding it's important to understand that a brand is not a slogan. It's not a logo. Nor is it an ad campaign.
"A brand is the relationship between the customer and the product. A brand exists in the mind of the customer, and consists of a powerful set of promises that deliver a relevant and distinctive value or a set of services."
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Pittsburgh's new branding campaign
