Stronger civic infrastructures attract more private investment

Wednesday, May 28, 2003

A new
study by Brookings indicates that cities with the strongest and most diverse network of non-profit community development organizations realize greater private sector participation.

Today in our history of innovation...

In 1897, Pearl B. Wait, a carpenter and cough medicine manufacturer from LeRoy, N.Y., introduced Jell-O.

He produced varieties in strawberry, raspberry, orange and lemon fruit flavors, that his wife, May Davis Wait, named Jell-O. Initial sales were poor. Wait sold the Jell-O business for $450 to his neighbor, Orator F.Woodward, who had founded the Genesee Pure Food Co. two years earlier.

Success came slowly, but with Woodward's creative sales and sampling strategies, Jell-O began to catch on. In 1902, when he launched his first advertising campaign in Ladies' Home Journal, sales eventually reached $250,000. If you are in upstate New York, you can visit the Jell-O Museum.

posted by Ed Morrison |

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