Massachusetts branding campaign and web site Wednesday, June 18, 2003 Massachusetts is launching a $2 million branding campaign, "Massachusetts: It's All Here". The State will put up $250,000. The balance will come from economic development groups and private companies. The governor announced a commitment of $1 million yesterday. The campaign is targeted at biotech and defense contractors, primarily. Massachusetts faces a tough fight keeping its biotech base as companies move from research to full scale production. A tough labor reputation makes defense contractors also a difficult sell. (GE, for example, has been downsizing its aircraft engine workforce in Lynn though subcontracting.) The State is emphasizing its high quality labor force, good regulatory environment and quality of life as its main value propositions. It has also launched a web site with two searchable databases: one for programs, one for properties. Visit the web site. In addition, the site has a side-by-side comparison page where an prospect can compare Massachusetts to any other state. Visit the comparison page Read more. (Thanks to EDPro Don Iannone for pointing to this story in his weblog.) posted by Ed Morrison |		This work is licensed under a Creative Commons License. links Some Background on EDPro Weblog The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it. One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information. So, spread the word...Share the knowledge. Tell a friend about EDPro Weblog. If you are using a news reader, here is the link to syndicate this site: Here's the link if you are a bloglines subscriber: Speaking and workshops on Open Source Economic Development As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking. Background on Ed Morrison Download some background information on me here.

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