New regional group forms in Metro Little Rock

Friday, June 06, 2003

The Central Arkansas Economic Development Alliance has secured $1.2 million in pledges over 4 years to launch a new regional economic development effort. The new regional group hopes to promote the region as "the New Center of the South". (It will take more money than that to build this brand.)

One of the promoters summarized the brand positioning: ""It's urban unplugged. It's Fortune 500 and it's $5 barbeque. It's high-tech connectivity and deals sealed with a handshake. It's every thing you expect from an urban center, but it's packaged in the values of a town square."

Read more and visit the web site. The web site includes some fairly good interactive maps and site database.

posted by Ed Morrison |

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