Wednesday, June 25, 2003
Add Wisconsin to the list of states that are launching new marketing programs. But this one has more to do with state politics than with a strategic branding effort.
For a branding effort to be successful you need to figure out how to position the state and what your core value propositions will be. Then you need to launch a series of focused initiatives over a long time to have an impact.
Looks like Wisconsin will simply be buying ad space. Hopefully, they will at least have some follow-up system in place to measure a "cost per lead" (with a separate 800 number and e-mail address for each ad.) But don't bet on it.
In 1867, Lucien B. Smith of Kent, Ohio patented barbed wire.
posted by Ed Morrison |
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The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
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Wisconsin will launch a new marketing program
