Chrysler delays decision on truck plant

Thursday, July 10, 2003

Daimler Chrysler has delayed its decision on whether to go ahead with a new truck plant near Savannah. The plant would manufacture Sprinter cargo vans. Nearly all cargo vans go into commercial use, where they are commonly used for cargo transport.

The market for cargo vans has slowed with the economy, and Chrysler's mangers are sharpening their pencils to see if the payback is sufficiently high to justify the investment. The company is still trying to determine whether to build the $700 million plant or continue importing trucks from Germany.

Although Savannah's EDpros are putting on a brave face, there's reason to worry. Cargo vans represent a small market. Sales of full-size passenger vans and cargo vans combined account for less than 2 percent of all new vehicle sales in the U.S. Ford and GM dominate the market, and Chrylser will have to go against some tough competition to build a market position.

Even worse, the market is soft. Total sales of cargo vans fell to 264,846 in 2002, down 20 percent from the five-year high of 318,458 reached in 1999.

Read more.

posted by Ed Morrison |

Subscribe with Bloglines






Creative Commons License
This work is licensed under a Creative Commons License.
links
Google
The Web EDPro Weblog