Hudson Valley launches new marketing effort

Friday, July 11, 2003

A Hudson Valley partnership of eight counties launched their regional marketing program this week. This effort is no small potatoes: Central Hudson Gas & Electric Corp. will fund the initiative with $7.5 million from its customer benefit fund. With a five year program, operating costs would be $1.5 million per year.

These regional efforts can break down if operating procedures are not clearly outlined about how leads will be handled once they are generated. In this case, the partnership appears to be focusing on a limited list of properties that meet clear criteria.

You can
read more about the effort and visit their web site.

posted by Ed Morrison |

Subscribe with Bloglines






Creative Commons License
This work is licensed under a Creative Commons License.
links
Google
The Web EDPro Weblog