Celebrity economic development

Thursday, August 14, 2003

An EDPro in North Carolina wants to raise $60,000 locally for a half page ad in USA Today. The ad would be an "open letter" to Bill Gates, Warren Buffet and Oprah Winfrey. The letter would explain the county's situation, hard hit by textile closings.

Read more.

This approach doesn't make much sense. There aren't any gimmicks or quick fixes in economic development.

(Besides, there's the problem of bad timing. Bill is really busy with the LovSan worm, so he probably won't be reading much beyond books on computer security. Warren is tied up with Arnold as his economic adviser in California. He can't be caught stealing companies. And Oprah is committed to pushin Martha to the sidelines with her new home decorating magazine "O at Home".)

posted by Ed Morrison |

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