Web Watch: Greater Louisville, Inc.

Saturday, August 02, 2003

Greater Louisville Inc has launched a new portal that is graphically engaging, but I'm not sure how well it works in practice.

Graphic metaphors are intriguing, but they have not been all that successful. They are often unclear or confusing. The only way to be sure is to test the site with users.

With GLI's new site, isitors to the main page will find buildings in the forefront that work as links to pages with more detailed information on various subjects. For example, clicking on the Clock Tower Building takes the visitor to information about GLI's Enterprise Corp., the Greater Louisville Small Business Development Center and other resources for small business leaders and entrepreneurs. Clicking on the bridge will take people to a page on regionalism.

Visit the site.

To learn more about web usability, visit this site.

posted by Ed Morrison |

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