Wednesday, August 27, 2003
Civic leaders in Greensboro have launched a series of sites, all targeted at a different audience, and all connected.
This approach reflects an emerging trend in community web site design. Each web site has a clear audience and purpose, but graphic elements are carried over from site to site in order to integrate them.
Together, they present a detailed view of what's going on in Greensboro.
Greensboro took the critical step of having one designer handle all of these sites under a single umbrella organization. Too often, communities handle web design without coordinating among groups. As a consequence, total costs are higher, the sites lack integration, and the branding gets blurred.
In 1859, Colonel Edwin L. Drake drilled the first successful oil well in the United States near Titusville, Pennsylvania.
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Web Watch: Greensboro launches a series of sites
