Incentives for Wal-Mart in Denver

Thursday, October 16, 2003

In what they characterize as "a difficult call", EDPros in Denver are supporting a $10 incentive deal for Wal-Mart.

Three core questions need to be answered. First, is Wal-Mart the appropriate anchor for the site? Second, if it is, does the company need an incentive to make the investment? Finally, if an incentive is needed, what is the appropriate level and structure?

It's an interesting case study of when and how to use incentives. Read more.

posted by Ed Morrison |

Subscribe with Bloglines






Creative Commons License
This work is licensed under a Creative Commons License.
links
Google
The Web EDPro Weblog