Tuesday, December 02, 2003
Oregon has launched a new Brand Oregon initiative. The effort includes a new tag line for its marketing strategy: "We Love Dreamers".
Brand Oregon is more comprehensive than other states. The state is leveraging efforts across the agencies in a coordinated campaign that serves multiple economic goals, including economic development and tourism. Read more.
The governor introduced the new marketing initiative during the summit on the Oregon Business Plan. You can read the governor's comments here. Read a discussion paper on Oregon branding. Go.
You can learn more about the Oregon Business Plan from its web site. Go.
Today in our history of innovation...
In 1957, the first full-scale atomic electric generating station in the U.S. began operation in Shippingport, Pennsylvania. The plant reached full power 21 days later, generating 60 megawatts of power for Pittsburgh.
The Pennsylvania plant started 15 years to the day after a team of scientists at the Univeristy of Chicago, led by Enrico Fermi, achieved the first self-sustained nuclear chain reaction. Fermi produced the world's first artificial nuclear chain reaction in a makeshift lab underneath the University's football stands at Stagg Field.
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Oregon's new branding
