Web Watch: Designing cool places for hot jobs

Saturday, December 13, 2003

We use market research to design everthing from toothbrushes to automobiles. But we do not use much market research when we design neighborhoods, downtown districts, or cities.

This is starting to change. Here's an example. In Michigan, the state is promoting the idea of building cool neighborhoods for hot jobs, as the governor puts it. Review the on-line survey and see what they are doing. Go.

posted by Ed Morrison |

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