Regional group forming in Southeast Missouri

Tuesday, January 20, 2004

In another example of EDPros getting their act together, leaders in six counties in Missouri have decided to form the Southeast Missouri Economic Development Alliance. Read more.

Initially, the group wants focus on regional marketng and branding. Regional marketing is the toughest area in which to build collaboration. It requires clear understandings on how prospects will be handled.

Equally important, over time, inequities inevitably emerge in regional alliances. How these inequities are handled will make or braek the Alliance.

Some locations get more prospects than others. Leaders in regional marketing efforts need to prepare for these situations. They can handle inequities through different arrangements, such as periodic reviews or more formal intergovernmental agreements to share revenues.

The main benefits, however, will come if the Alliance can build stronger communication and higher levels of trust. These networks will open the door to new collaborations beyond marketing.

posted by Ed Morrison |

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