Richard Florida continues to "sell soap"

Saturday, March 06, 2004

A lot of buisness involves marketing: "selling soap".

Economic development consulting is no different. And Richard Florida's creativity schtick is working well to convince community leaders that they need to think differently about economic development. His advice: follow the "3 T's: technology, talkent and tolerance". Build more rock walls, bike trails, and street level entertainment. Read more.

posted by Ed Morrison |

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