New Mexico launching marketing campaign for manufacturers

Monday, April 26, 2004

New Mexico is launching a direct mail campaign targeted to manufacturers who produce for the Mexican market. The campaign will run over four months with a budget of $100,000.

The state has targeted 4,000 U.S. companies that export to Mexico. Ther campaign encourages them to move to southern New Mexico for better proximity. An initial test mailing of 1,000 in January produced good results, so they have decided to roll-out the entire campaign. Read more.

posted by Ed Morrison |

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