Web Watch: TVA's new site for sites

Saturday, July 17, 2004

Write about Web Watch here.

Last May, TVA launched a new GIS-based web site for site selectors. TVA Sites is an interactive site that allows users to find available industrial properties, office buildings and land throughout TVA’s seven-state region.

Site selectors can retrieve business planning, economic, geographic and site-specific demographic and labor force data. They can also create and print maps with a web-based mapping tool.

For years, TVA has been investing in GIS-based site selection tools. Many of the early versions did not work well.

In addition, they have to integrate their efforts with their affiliated organization the Tennessee Valley Industrial Development Association (TVIDA). They've come up with a simple solution. If you access the TVA site through one of the regional assocaitions, say, West Tennessee Industrial Development Association, the TVA site comes up branded with the WTIA logo. See a sample page.

This TVA solution provides a good model for others to follow. How do you market a region, but at the same time maintain the identity and branding of your constituent organizations? TVA has found the answer.

posted by Ed Morrison |

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