Battling an image problem

Friday, August 06, 2004

Civic leaders in Baytown, TX are confronting a difficult challenge: Combatting an image that does not line up with reality. Read more.

The challenge focuses on a major dimension of economic development that we rarely explore: framing (or, cognitions). How we think about a situation limits our range of actions. If we see manufacturing as a dying industry, for example, it's unlikely that we will see the opportunities that arise at the intersection of manufacturing and medical instrumentation.

If we see our Main Street as dying, it is unlikely that we will see the value of heritage tourism.

How we think determines how we feel, and how we feel drives our capacity to act. What is true for individuals, also holds for communities. The stories we tell each other about our community define the scope of our actions.

Equaally important, our communities will move in the direction in which we have conversations. If our conversations focus on finding problems, we will find them. Chances are, we will move in a downward and endless cycle of linking problem to problem to problem.

At the same time, if we have conversations about opportunities and collaboration, chances are we will find them.

posted by Ed Morrison |

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