Friday, August 06, 2004
We're all scrounging for money these days. Corporate sponsorships provide an option to consider. If you can come up with programming that delivers potential new accounts to corporate sponsors, you can define a mutual benefit. You get sponsorship money, and the sponsor gets an inexpensive marketing pipeline. You are delivering potential accounts to their doorstep.
One way to make the sale: convert your sponsorship proposal into a "cost per lead". In most cases, direct programs provide clearer benefits than other types of marketing. Another strategy: Use corporate sponsorships to cover all your out-of-pocket costs. Don't go ahead until you get these sponsors lined up. That way, you'll never lose money on an event.
In six communities in Maine, Key Bank is sponsoring an adult education training program for people interested in starting a business. It's a model for other communities to gain corporate sponsorship of an important initiative. (Contact information is in the story.) Read more.
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Corporate sponsors: Business start-up classes
