Arts and economic development

Tuesday, October 12, 2004

The arts groups in Johnson County -- located in suburban Kansas City -- are promoting a strong linkage between arts and economic development. For this suburban community, the proposed plan places arts investments on the same plane as investments in infrastructure. Read more.

While that may be a stretch for traditional EDPros, it is not too much to say that from an economic development viewpoint, the arts are critical to branding communities. Branding is more than simply a logo. Branding focuses on the experience consumers have with a product, service or place.

EDPros focused on downtown development understand that the arts are critically important to creating a unique experience for a community. This unique branding can have important economic development spill-overs. (Before Austin's technology strategy took off, the city had developed a reputation for a vibrant music scene.)

As this article from Salt Lake City explores, the arts often provide the leading edge to strategies for revitalizing a downtown. Read more.

posted by Ed Morrison |

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