Mental models and economic development

Saturday, October 09, 2004

Most of us have heard the terms "paradigm shift" or "mental models". These ideas relate to one of the major developments in social science in the last decades: the birth of cognitive science.

Through the mid-1950's behavioral scientists put forward views that became widely accepted throughout the social sciences. They thought that you can only really study behavior. You should avoid abstract concepts like "ideas" or "thoughts."

Beginning in the mid-1950's, the "cognitive revolution" began. Cognitive science focuses on the "inner processes" of reasoning, perception, memory, and learning. It is a highly interdisciplinary science at the intersection of psychology, computer science, and philosophy.

Why is this important to economic development?

We all know that attitudes matter. How we think drives how we feel. In the years ahead, successful economic developers will become more skilled at guiding communities toward positive outcomes: shifting widely held beliefs about what is possible.

My colleague at Case, David Cooperrider has developed a valuable approach to shifting the thinking of large groups, Appreciative Inquiry (AI). Through an AI process, a community can search for the strengths that form the basis of a more innovative, prosperous economy. Learn more about AI developments at Case.

This week I came across a number of articles that underline the connection between public attitudes and prosperity.

In Ottawa, one commentator asked his readers to define what Ottawa is. He is frustrated by the lack of a clear sense of the future in his city.

In Pittsburgh, another writer argues that we need to change the way we perceive business-government relationships in a global age.

In the Quad Cities, consultant Angelos Angelou argues that the region's future depends on changing negative attitudes.

All of these issues involve cognitions: how we think, how we envision ourselves as a community, what futures we are able to see.

posted by Ed Morrison |

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