Saturday, October 30, 2004
Here's a good example of a common sense approach to web development. Saginaw, MI has created a practical Small Business Information Network. Using the term "roadmap", the site provides a guide to available resources.
Notice the service orientation of the site and the careful use of language: "An overview of the members of the network and how they can serve you".
The "Stay in Touch" box on the left provides a simple way to gather e-mail addresses. (I would recommend using the word FREE somewhere in the box. This step will help boost response. For example, on the CNN site, they encourage readers: "Get free access to CNN e-mail newsletters.")
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Web Watch: Saginaw Small Business Information Network
