Rebranding Florida (the state)

Saturday, November 06, 2004

EDPros in Florida are launching a new marketing campaign. The goal: Wash away images of hurricanes and strengthen images of innovation. Read the details.

As Robert Trigaux notes in a recent column, though, any negative impact from the hurricanes is likely to be temporary. Read more.

This perspective raises the question of whether Florida's planned $5 million investment makes any sense. Taking that money and investing it in innovative technology education programs -- and then promoting those programs with effective public relations -- would be a smarter bet.

Example: Make aggressive investments in innovative community college initiatives, like Seminole Community College's SCCorporate College. Learn more.

Another option: Catch the new wave in economic development and expand investments in Florida's innovative universal pre-kindergarten program. Learn more.

The Committee for Economic Development in Washington is leading the charge on putting early childhood education on the economic development agenda. Learn more.

posted by Ed Morrison |

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