The competitive advantage of local customer service

Friday, December 24, 2004

Here's another story that demonstrates that the issue of outsourcing is more subtle and complex than simply a comparison of wage rates.

Comcast is building up its call center jobs in New England. Despite the wage penalty, the company finds that a New England based call center operation generates higher levels of customer satisfaction and a lower level of customer complaints. In other words: quality and customer relationships are the end game, not simply cost reductions. Read more.

posted by Ed Morrison |

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