Connecting to foreign markets through universities

Saturday, December 18, 2004

Here's a good example of a university-based research partnership that can open the door to global business opportunities. The University of New Mexico and a research center in Mexico have formed a partnership in electrochemistry. Read more.

As regions globalize, colleges and universities play an important role in opening the door to foreign markets. University-based collaborations are relatively easy to form, and they carry relatively little downside risk. They open the door to new networks in a foreign country, and they can reduce the time for U.S. businesses to get connected.

In many foreign markets, the connection between universities and the business community is closer than in the U.S. So, for example, a U.S. business seeking to enter the China market can use academic exchanges -- conferences and meetings -- to develop networks in China.

posted by Ed Morrison |

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