Knoxville launches a branding campaign

Thursday, December 02, 2004

The region around Knoxville is ready to roll-out a new marketing campaign: Knoxville-Oak Ridge/Innovation Valley.

The campaign has clearly defined target markets.

Within the manufacturing category: automotive, machinery and medical devices industries. In the technology category: instruments, nanotechnology and homeland security. In the corporate office category: headquarters, shared services and media operations. Read more.

There's a growing sense in the region of the importance of regional collaboration. Read more.

posted by Ed Morrison |

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