Anchor investments in rural tourism

Tuesday, February 15, 2005

Here's a story about the Ralph Stanley Museum and Traditional Mountain Music Center in rural Virginia. Read more.

There are several important dimensions to the story. First, it underlines the importance of making anchor investments in tourism. Developing tourism entails creating visitor experiences. To develop a clearer understanding of this perspective, read The Experience Economy.

Next, though, the article points to the importance of packaging experiences. Stand alone attractions are likely to fail. If tourism is driven by experiences, it's important to package these experiences and brand them.

posted by Ed Morrison |

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