Saturday, February 05, 2005
Developing a tight branding message is all part of effective economic development.
Wise County, VA has some new marketing material. You can read about their multi-media presentation here. Or, you can view it from this page.
(One caution: Be careful when you are doing multi-media presentations for the web. It used to be okay to optimize for Internet Explorer. Now there's a risk. The Wise County presentation page does not display well with Mozilla's Firefox browser, and Firefox is gaining share in the browser wars.)
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Marketing Wise County, VA
