Saturday, March 12, 2005
EDPros in the Quad Cities are launching a new branding campaign, "Engineered for Success". The campaign focuses on selling skills and brainpower. Read more.
They need to sharpen the mewssage on their web site, though. It's not enough to come up with a slogan. The proof points of a value proposition need to be clear and focused. The current site features a plain vanilla sales proposition: good location, low cost labor, low cost of living. Visit the web site of the Quad Cities Development Group.
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Quad Cities launches new branding campaign
