Using PR to build a brand

Thursday, March 31, 2005

Staunton, VA has the right idea. Publicity, not advertising, represents the most efective way to build a brand when you have a restricted budget.

In Staunton's case, they have successfully placed articles in publications like Southern Living Magazine, The Washington Post, and The London Times. Read more.

Many great brands are built with PR, not advertising. Google does almost no advertising, but is frequently featured in business magazines and the general press. These articles carry valuable credibility. Other companies like Google include Apple, Starbucks and Ikea. These companies are relatively light purchasers of advertising but heavy proponents of PR. Other examples of brands built on PR: The Body Shop, Linux, Palm, Quicken, JetBlue.

You can learn more from The Fall of Advertising and the Rise of PR.

posted by Ed Morrison |

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