Ohio's marketing from a P&G perspective

Tuesday, May 03, 2005

Ohio's new executive director of the Ohio Business Development Coalition is from Proctor & Gamble, and he is moving aggressively to develop a more focused approach to marketing Ohio. You can learn more from this article.

P&G markets over 300 brands to five billion people around the world. It is an extraordinarily creative and innovative company that thrives with a cautious, methodical business culture. Strategic thinking is a way of life in the company. So, the Ohio plan is particularly interesting for the discipline it brings to the process of economic development marketing.

You can download a summary of the new plan here.

posted by Ed Morrison |

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