Tuesday, May 03, 2005
Ohio's new executive director of the Ohio Business Development Coalition is from Proctor & Gamble, and he is moving aggressively to develop a more focused approach to marketing Ohio. You can learn more from this article.
P&G markets over 300 brands to five billion people around the world. It is an extraordinarily creative and innovative company that thrives with a cautious, methodical business culture. Strategic thinking is a way of life in the company. So, the Ohio plan is particularly interesting for the discipline it brings to the process of economic development marketing.
You can download a summary of the new plan here.
posted by Ed Morrison |
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Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Ohio's marketing from a P&G perspective
