Collaborative arts and crafts marketing

Sunday, June 05, 2005

We're starting to see more coordinated marketing activities by arts and crafts businesses. In Oregon, for example, Oregon Crafted is an economic development initiative to increase the revenues and improve the stability of arts and crafts businesses located in rural areas. Read more.

Within the Colombia Gorge of Oregon, a new branding initiative is designed to build a regional identity by creating a logo for merchandise and packaging. Read more. 90.

In Minnesota, arts groups in Eli are getting together to develop their own marketing plan. As one participant noted, quote I want to export the life via the Internet". Read more. 64

posted by Ed Morrison |

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