Different yardsticks for location decisions

Saturday, October 01, 2005

If all you have is a hammer, everything looks like a nail.

That's a little bit of the predicament for site selection consultants who evaluate locations based on costs. Take the case of The Boyd Company.

The New Jersey-based consulting firm has a long and distinguished record for evaluating different sites based on detailed cost studies. (They develop a cost model for a model facility -- say a warehouse or corporate office -- and then use that model to gather costs from different locations.)

The problem is that not all business decisions are driven by cost.

In mature markets, cost structures play a very important role in competitiveness. But in emerging markets, costs are less significant to the existence of open innovation systems. This explains why high value businesses continue to emerge in high cost locations.

So, the folks in Phoenix are right, I think, to criticize the latest report from Boyd concerning locations for biomedical companies. Read more.

posted by Ed Morrison |

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