Rhode Builder: Focusing on existing firms

Tuesday, November 01, 2005

EDPros are starting to focus on "business retention and expansion", the catch phrase that covers a range of different business development initiatives focused on existing firms.

But figuring out what to do is tough. Not surprisingly, some of the most popular articles in EDPro focus on business retention.

Here's an solid model of a sensible retention initiative: Rhode Builder based in Rhode Island. More than half the firms participating in the program are manufacturers. That's important, because manufacturers are a tough crowd. If they find value in the program, that's a good indicator.

You can learn more here. You can download on one page fact sheet here.

posted by Ed Morrison |

Subscribe with Bloglines






Creative Commons License
This work is licensed under a Creative Commons License.
links
Google
The Web EDPro Weblog