Export promotion strategies

Saturday, December 17, 2005

Here's an area of emerging opportunity for most regions: export assistance. Exporting firms are generally more agile, more oriented toward growth than non-exporting firms.

At the same time, relatively few economic development organizations focus on export assistance as a strategy (in contrast to economic development organizations in Europe, Australia and New Zealand).

Here's an article that gives you some background on Louisville's export assistance center. Read more.

And another example: Enterprise Florida, under its new president, is launching some important trade initiatives. Read more.

The most likely success strategy in exporting is to encourage networks among exporting firms. The reason is simple: Business people learn best from other business people.

Some years ago, I established the Greater China Business Network in Boston. The purpose was to introduce smaller growth oriented firms to opportunities emerging in the Greater China market (the PRC, Taiwan and Hong Kong).

In 1990, we organized probably the first international videoconference to promote business opportunities. We focused on linking smaller U.S. environmental protection firms with business opportunities in Hong Kong. Using PictureTel (since acquired by Polycom), we conducted a videoconference for two hours. Immediately after, four of the six U.S. firms moved ahead with opportunities they uncovered.

In the past decade, the U.S. government has become far more responsive to export opportunities. Visit the U.S. export portal. (In 1992, Congress passed the Export Enhancement Act to coordinate and focus federal export promotion programs.)

posted by Ed Morrison |

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