Don't do this at home

Saturday, January 21, 2006

This must be some kind of record for a chamber of commerce.

The Greater Cleveland Partnership boasts that it started its cluster initiative in 1996.

When you click on the link, "To see the latest update regarding the Clusters Project" you get a publication dated 200-2001.

(Back then, Britney Spears was single, Brad and Jen were still together, Charles and Camilla were still dating, and the Red Sox still had not yet won a World Series.)

The lesson: Keep your web sites up to date. In this fast moving world, outdated web sites make you look silly. Here's a good rule of thumb: you should archive stuff that's more than about 18 months old.

posted by Ed Morrison |

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