Don't do this at home

Saturday, February 18, 2006

If you are going to the effort of producing a news release, make sure that you have news in the release. By sending out No News Releases, you undermine the credibility of your organization.

Eventually, the press will not pay attention to you, even if you have news.

Here's an example of a No News Release from Northeast Ohio last week. Read more..

Now compare that to a news release from Pittsburgh last week. Read more..

Which organization comes across as more serious, focused and professional, Team NEO or the Pittsburgh Technology Council?

posted by Ed Morrison |

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