Saturday, February 18, 2006
If you are going to the effort of producing a news release, make sure that you have news in the release. By sending out No News Releases, you undermine the credibility of your organization.
Eventually, the press will not pay attention to you, even if you have news.
Here's an example of a No News Release from Northeast Ohio last week. Read more..
Now compare that to a news release from Pittsburgh last week. Read more..
Which organization comes across as more serious, focused and professional, Team NEO or the Pittsburgh Technology Council?
posted by Ed Morrison |
links
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
Here's the link if you are a bloglines subscriber:
Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.
Don't do this at home
