Monday, March 20, 2006
Part of building a globally competitive region comes in telling the story and developing the brand. The challenge is to define the core strengths of the region -- its uniquenss, its heritage -- and build off these strengths. The folks in Central New York -- around Utica -- are wrestling with this issue right now. Read more.
As a general matter, EDPros in Australia and Europe have been better at branding. Some years ago, civic leaders in Pittsburgh invested in a branding strategy. Although the initiative did not launch as well as the sponsors had hoped, the initiative did develop a useful web site. You can visit it here.
posted by Ed Morrison |
Some Background on EDPro Weblog
The purpose of this weblog is to help economic development professionals -- EDPros -- keep up with the changes sweeping our profession. Strap on your goggles. It's a whole new game. There are no experts any more. The only place to learn about economic development is from other EDPros who are doing it.
One other point: the prevaling approach (paradigm, if you like) in economic development is shifting from competition to collaboration. There are a lot of reaasons underlying this shift, but here's the important insight: You, your community, and your region will do better by collaborating and sharing information.
If you are using a news reader, here is the link to syndicate this site:
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Speaking and workshops on Open Source Economic Development
As the idea of Open Source Economic Development starts spreading, more people are asking about it. Visit the I-Open web site to learn more. My colleagues and I are happy to explain the basic concepts in a talk or a workshop. E-mail Susan Alshuler if you'd like to learn more about workshops and speaking.
Background on Ed Morrison
Download some background information on me here.