Branding Central New York

Monday, March 20, 2006

Part of building a globally competitive region comes in telling the story and developing the brand. The challenge is to define the core strengths of the region -- its uniquenss, its heritage -- and build off these strengths. The folks in Central New York -- around Utica -- are wrestling with this issue right now. Read more.

As a general matter, EDPros in Australia and Europe have been better at branding. Some years ago, civic leaders in Pittsburgh invested in a branding strategy. Although the initiative did not launch as well as the sponsors had hoped, the initiative did develop a useful web site. You can visit it here.

posted by Ed Morrison |

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