Developing an Oregon brand

Sunday, June 18, 2006

Branding has become an essential tool for regions to compete in today's global economy.

Yet, branding is not simply developing an ad campaign or a clever logo. At its deepest this level, branding is about experiences and telling stories: the experiences that visitors and investors have when they visit your region. Stories help you shape those experiences.

For some time, Oregon has been moving ahead with a branding campaign. It's a good example of how a state builds a brand around the stories that it tells. Here's a brief update of what they have been doing. Read more.

posted by Ed Morrison |

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